Illustrations | H8ngry

A concept promotional email design for Lush Cosmetics promoting the Twilight Bath Bomb. The email features a dark hero image of a bath bomb hitting water with the headline "The bath bomb that turns a Tuesday night into a ritual." followed by a purple section with supporting copy, a close-up product image, a white product card with the name, ingredients, price of £7.50 and a purple Shop Now button, a dark footer with vegan, handmade and naked icons, and a closing section reading "900 products. Zero compromises."

Lush Cosmetics: Twilight Bath Bomb Email Campaign

A concept email design created as part of my personal portfolio, built around Lush's Twilight Bath Bomb. The goal was to capture Lush's dark, moody brand identity while keeping the layout clean and easy to follow — hero image, a brand-aligned copy, a clear product section with CTA, and an ethical values footer that feels true to the brand. Designed for mobile with a deep purple and near-black colour palette, bold serif headings, and Lush's signature no-nonsense tone of voice throughout.