GIVEMYTREASURE - Logo & Brand Identity

GIVEMYTREASURE is a creative brand centred around the concept of internal alchemy — the idea that value, creativity, and meaning can be discovered within everyday experiences. The visual identity was designed to reflect themes of self discovery, transformation, and hidden potential.

 

The logo features an illustrated treasure chest overflowing with gold, symbolising the richness that can emerge from within. Rather than representing material wealth, the chest acts as a metaphor for inner value — creativity, ideas, and personal growth.

 

The circular badge format gives the logo a timeless, emblem-like quality inspired by vintage insignias and maker marks. This structure allows the design to function effectively across multiple platforms including social media profiles, product packaging, stickers, and merchandise.

 

A limited colour palette of black, gold, and cream was chosen to create strong contrast while reinforcing the theme of treasure and alchemy. Bold linework ensures the mark remains clear and recognisable when scaled for different applications.

 

This project demonstrates my ability to combine illustration, symbolism, and brand identity design to create a logo that communicates a brand’s story visually.

 

Skills:

Logo Design • Brand Identity • Illustration • Visual Storytelling • Vector Design