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Email Marketing

Email marketing, done properly. I handle the full process consisting of the campaign concept, copywriting, colour palette, typography, and layout specifications. I ensure that every email feels cohesive and intentional from the subject line to the footer. My portfolio includes concept campaigns for Lush Cosmetics and Morley's, each built around a distinct brand voice and a clear visual system. Below are some email passion projects I designed for brands. 

Concept email design for Lush Cosmetics promoting the Twilight Bath Bomb. The email opens with a dark hero image of the Twilight bath bomb dissolving in deep purple and blue water, overlaid with the headline 'The bath bomb that turns a Tuesday night into a ritual.' in white Playfair Display with the final words in gold italic. Below is a purple editorial section with the headline 'You deserve a proper wind-down.' followed by muted body copy about lavender and tonka ingredients. A close-up product image of the Twilight bath bomb follows, then a light product card showing the name, a short description, the price £7.50 in gold, and a purple Shop Now button. A dark values strip displays three icons for Vegan, Handmade and Naked with white text. The email closes with a near-black section reading '900 products. Zero compromises.' with a subtitle 'We're still open. And so is your bathroom.' and a full-width Find Your Nearest button. Designed by Tasha Francis for H8ngry.
Concept email design for Lush Cosmetics promoting the Twilight Bath Bomb. The email opens with a dark hero image of the Twilight bath bomb dissolving in deep purple and blue water, overlaid with the headline 'The bath bomb that turns a Tuesday night into a ritual.' in white Playfair Display with the final words in gold italic. Below is a purple editorial section with the headline 'You deserve a proper wind-down.' followed by muted body copy about lavender and tonka ingredients. A close-up product image of the Twilight bath bomb follows, then a light product card showing the name, a short description, the price £7.50 in gold, and a purple Shop Now button. A dark values strip displays three icons for Vegan, Handmade and Naked with white text. The email closes with a near-black section reading '900 products. Zero compromises.' with a subtitle 'We're still open. And so is your bathroom.' and a full-width Find Your Nearest button. Designed by Tasha Francis for H8ngry.
Concept email design for Lush Cosmetics promoting the Twilight Bath Bomb. The email opens with a dark hero image of the Twilight bath bomb dissolving in deep purple and blue water, overlaid with the headline 'The bath bomb that turns a Tuesday night into a ritual.' in white Playfair Display with the final words in gold italic. Below is a purple editorial section with the headline 'You deserve a proper wind-down.' followed by muted body copy about lavender and tonka ingredients. A close-up product image of the Twilight bath bomb follows, then a light product card showing the name, a short description, the price £7.50 in gold, and a purple Shop Now button. A dark values strip displays three icons for Vegan, Handmade and Naked with white text. The email closes with a near-black section reading '900 products. Zero compromises.' with a subtitle 'We're still open. And so is your bathroom.' and a full-width Find Your Nearest button. Designed by Tasha Francis for H8ngry.
Concept email design for Morley's Fried Chicken promoting a limited time deal. Features a dramatic close-up hero image of crispy wings and golden fries with the headline 'THE DEAL YOU'VE BEEN WAITING FOR.' in bold white Barlow Condensed, a red Order Now CTA, a cream editorial section with supporting copy, a full-bleed product shot of a Morley's branded box, bold red pricing at £4.99, a red values strip with Fresh, Iconic and Local icons, and a dark closing section with a Find Your Nearest button. Designed by Tasha Francis for H8ngry.
Concept email design for Morley's Fried Chicken promoting a limited time deal. Features a dramatic close-up hero image of crispy wings and golden fries with the headline 'THE DEAL YOU'VE BEEN WAITING FOR.' in bold white Barlow Condensed, a red Order Now CTA, a cream editorial section with supporting copy, a full-bleed product shot of a Morley's branded box, bold red pricing at £4.99, a red values strip with Fresh, Iconic and Local icons, and a dark closing section with a Find Your Nearest button. Designed by Tasha Francis for H8ngry.
Concept email design for Morley's Fried Chicken promoting a limited time deal. Features a dramatic close-up hero image of crispy wings and golden fries with the headline 'THE DEAL YOU'VE BEEN WAITING FOR.' in bold white Barlow Condensed, a red Order Now CTA, a cream editorial section with supporting copy, a full-bleed product shot of a Morley's branded box, bold red pricing at £4.99, a red values strip with Fresh, Iconic and Local icons, and a dark closing section with a Find Your Nearest button. Designed by Tasha Francis for H8ngry.

© 2022 - 2026. All images from this site are copyrighted by Tasha Francis.

 

Tasha Francis does not allow her work to be copied nor distributed for commercial or non-commercial use without her written permission.

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